Use tools sparingly


There are a very large amount of SEO tools and SEO. In addition to the technical tools that analyze your website in order to identify the points to improve (placement of titles, texts, page weight, loading time), there are more general tools that give you, for example, the search trends for a given term , brings you the number of visitors per day or per month. Also, some tools make it possible to set up an analysis of competing sites in order to adapt its SEO . Some examples :

Google Analytics or Open Source and Self Hosted Piwik : Traffic Visualization Tool
Google Trends : Search Trend
Google WebMaster Tools : Technical analysis on pages / website
SEMRush : Advanced SEO tools, search trend, comparison with other domains

His few tips are only a foundation. I have voluntarily flown over the technical parts that the business leaders do not want to approach. First because it takes time, but also because it is a trade in its own right and it can be complex. Thus, it is important to know the basic actions to be carried out. Although not technical, they can really tell the difference between SEO terms and therefore positioning in search engines.
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